How it all started

About Us

ProCell opened it’s doors in February 2007, the first shop still stands on the corner of Maitland & East Burger Street Bloemfontein.

30 Stores

30 ProCell stores Cell Phone & Repair throughout South Africa

70 Staff

We have over 70 Permanent Staff Members, across all our branches

24 Month

We provide a 24 month training program to every staff member

1 Number One

To become the #1 name for Cell Phone repairs and products in South Africa

ProCell opened it’s doors in 2007

Our Operation

ProCell opened it’s doors in February 2007, the first shop still stands on the corner of Maitland & East Burger Street Bloemfontein.

We offer Professional Cell Phone repairs and retail of all cellular related products including: Cell Phones, Airtime, Starter Packs, Batteries, Chargers, Pouches, Memory Cards, Data Cables and Ear Phones.

To become a household name

Our Goal

30 Outlets across the Freestate, North West, Gauteng and Cape Town. Warehouse and Head Office in Bloemfontein.

Training Centre in Bloemfontein.

More than 70 permanent staff members.

Our Goal is to become the household name for Cell Phone repairs and products. We aim to expand across South Africa.

The opportunities ProCell offers

ProCell Opportunities

December 2012, Bongani applied for a shop assistant position at ProCell Botshabelo (Free State), needless to say, he got the job. Remarkably on 1 September 2017 he became the owner of that store. Read more here…

Our strategy is to drive owner operated stores

ProCell is growing

ProCell needs to become the household name for Cell Phone repairs in South Africa.

During the next few years we intend breaking the 100 store mark and our ultimate objective is to have 1000 stores across the country during the next 20 years.

To achieve this, we will continue to drive owner operated stores.

Creating careers and qualified & experienced staff

24 Month Training

Being a service business with expansion in mind the ProCell group has employed a strategy of “owner operated” outlets.

In addition, we provide a 24 month training program to every staff member to ensure progression from assistant to technician to manager, creating careers and a stable team of qualified and experienced staff.